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:: Volume 15, Issue 1 (4-2021) ::
مرتع 2021, 15(1): 59-71 Back to browse issues page
Production and Marketing Strategies of Ferula assa-foetida L. in Kerman Province
Sedigheh Nabian , Amir Saadatfar, Mersad Barjooefar
Department of Agricultural Economics, Faculty of Agriculture, Shahid Bahonar University of Kerman, Kerman
Abstract:   (349 Views)
The vastness of the Ferula assa-foetida L. habitats in Kerman province is significantly high in comparison to other provinces. For the local people therefor, it is important to improve its production and marketing as a natural resource economy source. In this study randomly 19 experienced experts in the field of medicinal plants of Ferula assa-foetida L. were questioned. After conducting face-to-face interviews and completing the questionnaire, data on the production and marketing of Ferula assa-foetida L. gathered in the strengths. They mostly asked to focus on the, weaknesses, strengths, opportunities and threats. Answers were put in SOWT matrix and ranked, to get the production and marketing strategies. ANP method also was used. Results showed that the most important strength point is the optimal quality of the Ferula assa-foetida L. resin, the most important weakness is the lack of government support, the most important opportunity is the marketing aboard and the most important threat is the smuggling and destruction of the rangeland habitats of this plant. On the basis of the result conversion of the raw material in to industrial is suggested.
Keywords: Pasture, Natural Resources, Habitat, SWOT Technique, Analytical Network Process (ANP)
Full-Text [PDF 301 kb]   (132 Downloads)    
Type of Study: Research | Subject: Special
Received: 2021/05/12 | Accepted: 2021/04/30 | Published: 2021/04/30
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Nabian S, Saadatfar A, Barjooefar M. Production and Marketing Strategies of Ferula assa-foetida L. in Kerman Province. مرتع. 2021; 15 (1) :59-71
URL: http://rangelandsrm.ir/article-1-999-en.html

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Volume 15, Issue 1 (4-2021) Back to browse issues page
مرتع Rangeland
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